Pizza Hut vs. Dominos
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
I feel as though Dominos ups their image by making their products look better than they are in their ads. Along with their new ad campaign they have recently changed a bunch of their recipes such as the cheesy bread, which now has cheese on the inside as well as the outside. I think that Dominos changes their recipes a lot and plays a role in their advertising strategy because it's something that gets people to come back and try the "new" products. Though I am usually satisfied with my order at Dominos, I feel as though their image out-does their product and makes their product look as though its going to be just perfect, when that isn't necessarily the case.
On the other hand, I think that Pizza Hut portrays their products as they are by not over-embellishing them. Because of this I think that Pizza Hut's image is pretty close to their actual product and this keeps their loyal customers coming back. But, because their image isn't over-embellished like Dominos is, the image does not play as huge of a role in Pizza Hut's advertising or whether customers choose Pizza Hut over something else.
Would you continue going to a place because you are a loyal customer if the image of the company changed? What if the product changed?
Wednesday, March 7, 2012
Tuesday, March 6, 2012
Hello Google Play
Over the last year or so the Google Android Market has seen some pretty intense changes. Originally the Android Market was meant just for smartphone apps, but now it includes e-books, music, videos and more. This development has lead Google to get rid of the Android Market name and rename it as Google Play aimed at tying together all the digital media in one place. The best part? You don't have to have an Android to access the digital media. It's accessible from web browsers.
Should Google have made this switch or should Google have kept the Android Market as it was?
Should Google have made this switch or should Google have kept the Android Market as it was?
Wednesday, February 29, 2012
The Apple iPhone Complete Ad Campaign
Believe it or not there have been a total of 84 ads for the Apple iPhone produce by TBWA a top ad agency since 2007. But let's backtrack a little...
We've all seen the "Get a Mac" campaign starring Justin Long and John Hodgeman. You can watch all of them in the following youtube video: This campaign, which lasted four years and consisted of 66 videos, was "the best TV ad campaign of the last decade, and the best advertising comedy series ever," reports Tim Nudd in AdWeek in this article. Now there is a new TV ad extraordinaire coming to town, or rather hunkering down and setting up shop.
The iPhone ad campaign is entering its sixth year. The ads are cleverly designed to be mini product demonstrations of how new and upcoming features of the iPhone are going to work. Though the iPhone ad campaign may lack the charm that the "Get a Mac" campaign had, it is more varied and simply shows the audience what they're going to get from purchasing the phone.
Do you think that Apple's ad campaigns make their products sound better than they are? Or do you think that the iPhone is better than say the Droid and the Mac is better than a PC?
We've all seen the "Get a Mac" campaign starring Justin Long and John Hodgeman. You can watch all of them in the following youtube video: This campaign, which lasted four years and consisted of 66 videos, was "the best TV ad campaign of the last decade, and the best advertising comedy series ever," reports Tim Nudd in AdWeek in this article. Now there is a new TV ad extraordinaire coming to town, or rather hunkering down and setting up shop.
The iPhone ad campaign is entering its sixth year. The ads are cleverly designed to be mini product demonstrations of how new and upcoming features of the iPhone are going to work. Though the iPhone ad campaign may lack the charm that the "Get a Mac" campaign had, it is more varied and simply shows the audience what they're going to get from purchasing the phone.
Do you think that Apple's ad campaigns make their products sound better than they are? Or do you think that the iPhone is better than say the Droid and the Mac is better than a PC?
Tuesday, February 28, 2012
In Response to Aislynn Sherry
Look, no hands! The driverless future of driving is here
How do you feel about a driverless vehicle? Would you be an advocate for this type of technology?
I think that too much technology is bad because people become lazy and rely on technology to do everything for them. I don't think this technology would be beneficial to society. So going with that I think that a driverless vehicle is not necessarily a good thing. Yeah I think it would be pretty cool to basically sleep while I drive, but wouldn't that be a downfall? Personally, I love to drive, so I would never buy a car that drives me.
Also think of what would happen if the technology crashed. Say if there were too many cars that your car was trying to interact with at the same time, like on the highway or in a big city, and your car's system crashes... This means that you are going to crash and if that's the case and we've moved away from the safety protocols and features of cars, then you're in more danger if you crash than you would be today.
Do you agree or disagree?
How do you feel about a driverless vehicle? Would you be an advocate for this type of technology?
I think that too much technology is bad because people become lazy and rely on technology to do everything for them. I don't think this technology would be beneficial to society. So going with that I think that a driverless vehicle is not necessarily a good thing. Yeah I think it would be pretty cool to basically sleep while I drive, but wouldn't that be a downfall? Personally, I love to drive, so I would never buy a car that drives me.
Also think of what would happen if the technology crashed. Say if there were too many cars that your car was trying to interact with at the same time, like on the highway or in a big city, and your car's system crashes... This means that you are going to crash and if that's the case and we've moved away from the safety protocols and features of cars, then you're in more danger if you crash than you would be today.
Do you agree or disagree?
Friday, February 24, 2012
In Response to M-Blog
John Smith
Should John Smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
John Smith should NOT sell the names because there are other options besides laying off employees to cut costs. Also, the poll did not necessarily ask if the poll takers were interested in buying the cars, only if they would want the car. Just because a person wants a new car doesn't mean that they are going to buy a new car or even if they plan to buy a new car it can still fall through and not happen.
I think that the America Marketing Association's Statement of Ethics does address this situation because it includes core values of honesty, responsibility, fairness, respect, transparency and citizenship. There could be many reasons why John Smith's business is not doing well, but selling people out is not the way to go about fixing his problems. Plus the $8000 will run out but if he ups his marketing or some other part of his business, then the money could start coming in more and will continue to rather than running out.
Are there any other factors which should play into Smith's decision to sell the names or not? ...Ethical or otherwise?
Should John Smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
John Smith should NOT sell the names because there are other options besides laying off employees to cut costs. Also, the poll did not necessarily ask if the poll takers were interested in buying the cars, only if they would want the car. Just because a person wants a new car doesn't mean that they are going to buy a new car or even if they plan to buy a new car it can still fall through and not happen.
I think that the America Marketing Association's Statement of Ethics does address this situation because it includes core values of honesty, responsibility, fairness, respect, transparency and citizenship. There could be many reasons why John Smith's business is not doing well, but selling people out is not the way to go about fixing his problems. Plus the $8000 will run out but if he ups his marketing or some other part of his business, then the money could start coming in more and will continue to rather than running out.
Are there any other factors which should play into Smith's decision to sell the names or not? ...Ethical or otherwise?
Wednesday, February 22, 2012
Groupon Controversy - Is it a Spoof?
Groupon is a company which has special deals every day with businesses so that if a set number of people buy the product or service they all get a discount. You can learn more about it in this video. During this past Superbowl, Groupon aired a very controversial ad that cost 3 million dollars: Save the Money - Tibet:
This ad starts out by showing scenery in Tibet, saying that the country is in trouble. Then it shifts to a man in a restaurant saying that they make good food and that he got a discount because he and a whole lot of other people all bought on Groupon.com.
Not only did Groupon air this ad, but the company also aired two other controversial ads: one which makes fun of saving whales and the devastation of the Brazil rainforest. But the CEO of Groupon, Andrew Mason, explained to The Wall Street Journal that the ads were only intended to be a spoof and that, in regards to the Tibetans, that the company takes the suffering of these people seriously and intends to raise money for them. More on this controversy can be read here on ABC News.com
After watching the advertisement, reading this post and the linked article, do you think that Groupon is unethical in their advertisement? Are they taking comedic advertisement too far?
This ad starts out by showing scenery in Tibet, saying that the country is in trouble. Then it shifts to a man in a restaurant saying that they make good food and that he got a discount because he and a whole lot of other people all bought on Groupon.com.
Not only did Groupon air this ad, but the company also aired two other controversial ads: one which makes fun of saving whales and the devastation of the Brazil rainforest. But the CEO of Groupon, Andrew Mason, explained to The Wall Street Journal that the ads were only intended to be a spoof and that, in regards to the Tibetans, that the company takes the suffering of these people seriously and intends to raise money for them. More on this controversy can be read here on ABC News.com
After watching the advertisement, reading this post and the linked article, do you think that Groupon is unethical in their advertisement? Are they taking comedic advertisement too far?
Thursday, February 16, 2012
In Response to Tanya Doran
PlayStation Vita
Do you think it is risky to have such a high budget for a device that may not have all the features someone is looking for these days. Example - the Iphone can play video, talk, text, and play games.
In my opinion, the PS Vita isn't that much different from the other hand held gaming consoles out there today. Yes, it does have Wi-Fi and cameras on both sides, a touch screen, duel analog sticks, etc. but these aren't necessarily things that would sell the device. I can agree that it makes the device pretty cool, but the sole purpose of the device is really to be an on the go type of gaming console. So why the huge marketing budget? I think that either Sony either thinks this device NEEDS the extra advertising and marketing or Sony thinks the device will market itself and wants to reap the profits from advertising it to more people. It seems to be an extreme marketing budget, regardless especially because the target market is males in their 20's who are already going to be all over this type of product as it is. I don't think it's necessarily a risky move, I just think that the budget is way out of proportion to how much the device is literally going to market itself.
Why is Sony spending so much money on something that practically markets itself to the target market?
Do you think it is risky to have such a high budget for a device that may not have all the features someone is looking for these days. Example - the Iphone can play video, talk, text, and play games.
In my opinion, the PS Vita isn't that much different from the other hand held gaming consoles out there today. Yes, it does have Wi-Fi and cameras on both sides, a touch screen, duel analog sticks, etc. but these aren't necessarily things that would sell the device. I can agree that it makes the device pretty cool, but the sole purpose of the device is really to be an on the go type of gaming console. So why the huge marketing budget? I think that either Sony either thinks this device NEEDS the extra advertising and marketing or Sony thinks the device will market itself and wants to reap the profits from advertising it to more people. It seems to be an extreme marketing budget, regardless especially because the target market is males in their 20's who are already going to be all over this type of product as it is. I don't think it's necessarily a risky move, I just think that the budget is way out of proportion to how much the device is literally going to market itself.
Why is Sony spending so much money on something that practically markets itself to the target market?
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