According to surverybuilder.com web users spend more time on Facebook than they do on other sites like Google and Facebook advertising has increased recently. The features that Facebook has such as a complete profile of information on its users, marketers can target specific ads to specific people. Using Facebook for advertising is also pretty cheap, cheaper than Google in fact. Facebook has become a great tool for not only networking but marketing for all sorts of businesses.
Do you think that Facebook will continue to grow as a marketing tool?
Wednesday, March 28, 2012
Tuesday, March 27, 2012
In Response to Kathleen Johnson
Kraft Attempting to Rebrand International Image
Can anyone think of any other re-branding fails? Does anyone think it is a good idea to change their international name?
I think that Kraft should keep their brand name because of how old it is. I think that with the change will come a lot of negativity for the company and confusion for its customers. There is nothing but positivity toward this very old brand, so why should they change the brand name? If there were negativity toward the brand I could understand wanting to wipe the slate clean and move on.. seeing as not everyone would get the memo that a new brand is actually an old brand with a new name. But with Kraft, I don't think this drastic of a change is worth it, especially with the scandal and criticism that resulted when they announced their plans to re-brand.
An example of a re-branding fail is Tropicana Orange Juice by Pepsi-Co. which resulted in 20% drop in sales. So as you can see, when criticism results from a re-branding change, there can be serious consequences.
Why not change the brand name in the United States but everywhere else in the world?
Can anyone think of any other re-branding fails? Does anyone think it is a good idea to change their international name?
I think that Kraft should keep their brand name because of how old it is. I think that with the change will come a lot of negativity for the company and confusion for its customers. There is nothing but positivity toward this very old brand, so why should they change the brand name? If there were negativity toward the brand I could understand wanting to wipe the slate clean and move on.. seeing as not everyone would get the memo that a new brand is actually an old brand with a new name. But with Kraft, I don't think this drastic of a change is worth it, especially with the scandal and criticism that resulted when they announced their plans to re-brand.
An example of a re-branding fail is Tropicana Orange Juice by Pepsi-Co. which resulted in 20% drop in sales. So as you can see, when criticism results from a re-branding change, there can be serious consequences.
Why not change the brand name in the United States but everywhere else in the world?
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