In Response to Chris Morin

Prices are Going UP!

It will be interesting to see what happens when gas gets to $5 a gallon... will we all be driving or walking?  

I agree with you completely. Prices for EVERYTHING are rising due to some seemingly ineffective price changes around the world for goods that are needed and used every day. Gas prices rise because of war or other types of country rivalry in countries that sell oil. It's a never ending circle of rising prices. When will enough be enough?! What's even more interesting is that this cycle of pricing increases not only effects oil and gas, but effects other aspects of every day life as well like food and grocery shopping. It's astonishing today how people report that they were eating better years ago because food prices weren't so high... And neither were other goods prices either.

When will enough be enough? How long can this happen before someone does something about it?

Tide aligned with NFL Teams

Tide is teaming up with 32 NFL teams this coming Football season for $100 million plus.Once the campaign season rolls around, watch out for advertisements and the new Tide bottle featuring the NFL logo. Surprised? Don't be, a lot of teams use Tide to conquer their weekly laundry and there are other brands which do this too such as Head and Shoulders, Old Spice and Frebreze. It is said in this article: Procter & Gamble's Tide Looks to Clean Up With the National Football League that though the company is keeping secret of its marketing mix, that televisions ads will probably be a huge aspect of the campaign.

What do you think about this matter? What are the benefits of companies teaming up with athletics teams? Are there any disadvantages? Why spend so much money on a marketing mix?