Pizza Hut vs. Dominos
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?
I feel as though Dominos ups their image by making their products look better than they are in their ads. Along with their new ad campaign they have recently changed a bunch of their recipes such as the cheesy bread, which now has cheese on the inside as well as the outside. I think that Dominos changes their recipes a lot and plays a role in their advertising strategy because it's something that gets people to come back and try the "new" products. Though I am usually satisfied with my order at Dominos, I feel as though their image out-does their product and makes their product look as though its going to be just perfect, when that isn't necessarily the case.
On the other hand, I think that Pizza Hut portrays their products as they are by not over-embellishing them. Because of this I think that Pizza Hut's image is pretty close to their actual product and this keeps their loyal customers coming back. But, because their image isn't over-embellished like Dominos is, the image does not play as huge of a role in Pizza Hut's advertising or whether customers choose Pizza Hut over something else.
Would you continue going to a place because you are a loyal customer if the image of the company changed? What if the product changed?
Wednesday, March 7, 2012
Tuesday, March 6, 2012
Hello Google Play
Over the last year or so the Google Android Market has seen some pretty intense changes. Originally the Android Market was meant just for smartphone apps, but now it includes e-books, music, videos and more. This development has lead Google to get rid of the Android Market name and rename it as Google Play aimed at tying together all the digital media in one place. The best part? You don't have to have an Android to access the digital media. It's accessible from web browsers.
Should Google have made this switch or should Google have kept the Android Market as it was?
Should Google have made this switch or should Google have kept the Android Market as it was?
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