In Response to Ethan Gage

Pizza Hut vs. Dominos
Convenience and image are certainly on the side of Dominos, we shall see if this image can be held. I end this blog with the question, as a consumer, how often do you base your decision off of the image of the company rather than the quality of the product itself?


I feel as though Dominos ups their image by making their products look better than they are in their ads. Along with their new ad campaign they have recently changed a bunch of their recipes such as the cheesy bread, which now has cheese on the inside as well as the outside. I think that Dominos changes their recipes a lot and plays a role in their advertising strategy because it's something that gets people to come back and try the "new" products. Though I am usually satisfied with my order at Dominos, I feel as though their image out-does their product and makes their product look as though its going to be just perfect, when that isn't necessarily the case.
On the other hand, I think that Pizza Hut portrays their products as they are by not over-embellishing them. Because of this I think that Pizza Hut's image is pretty close to their actual product and this keeps their loyal customers coming back. But, because their image isn't over-embellished like Dominos is, the image does not play as huge of a role in Pizza Hut's advertising or whether customers choose Pizza Hut over something else.


Would you continue going to a place because you are a loyal customer if the image of the company changed? What if the product changed?