Above the Influence Campaigns
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
I agree that the Above the Influence commercials have changed, pretty drastically since they first started airing. I specifically remember the commercials with the dog talking to the human telling him he shouldn't do drugs and the person would always make some excuse like "I can stop whenever I want". Or that commercial that was this girl sunken into the couch. These commercials were so negative and even funny that they didn't sink in to the viewers.. I don't think their point was really getting across. I cannot recall seeing commercials about teens doing things in the community rather than doing drugs, but it definitely sounds like it will be more successful. Teens like to rebel, and if a commercial is showing them drugs and alcohol are bad, then they're going to want to do them. Overall, I think that both commercials used in unison would be preventative and helpful because both sides are being shown.
Do you think the new commercials will be more successful because they are positive rather than negative?
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