Believe it or not there have been a total of 84 ads for the Apple iPhone produce by TBWA a top ad agency since 2007. But let's backtrack a little...
We've all seen the "Get a Mac" campaign starring Justin Long and John Hodgeman. You can watch all of them in the following youtube video: This campaign, which lasted four years and consisted of 66 videos, was "the best TV ad campaign of the last decade, and the best advertising comedy series ever," reports Tim Nudd in AdWeek in this article. Now there is a new TV ad extraordinaire coming to town, or rather hunkering down and setting up shop.
The iPhone ad campaign is entering its sixth year. The ads are cleverly designed to be mini product demonstrations of how new and upcoming features of the iPhone are going to work. Though the iPhone ad campaign may lack the charm that the "Get a Mac" campaign had, it is more varied and simply shows the audience what they're going to get from purchasing the phone.
Do you think that Apple's ad campaigns make their products sound better than they are? Or do you think that the iPhone is better than say the Droid and the Mac is better than a PC?
Wednesday, February 29, 2012
Tuesday, February 28, 2012
In Response to Aislynn Sherry
Look, no hands! The driverless future of driving is here
How do you feel about a driverless vehicle? Would you be an advocate for this type of technology?
I think that too much technology is bad because people become lazy and rely on technology to do everything for them. I don't think this technology would be beneficial to society. So going with that I think that a driverless vehicle is not necessarily a good thing. Yeah I think it would be pretty cool to basically sleep while I drive, but wouldn't that be a downfall? Personally, I love to drive, so I would never buy a car that drives me.
Also think of what would happen if the technology crashed. Say if there were too many cars that your car was trying to interact with at the same time, like on the highway or in a big city, and your car's system crashes... This means that you are going to crash and if that's the case and we've moved away from the safety protocols and features of cars, then you're in more danger if you crash than you would be today.
Do you agree or disagree?
How do you feel about a driverless vehicle? Would you be an advocate for this type of technology?
I think that too much technology is bad because people become lazy and rely on technology to do everything for them. I don't think this technology would be beneficial to society. So going with that I think that a driverless vehicle is not necessarily a good thing. Yeah I think it would be pretty cool to basically sleep while I drive, but wouldn't that be a downfall? Personally, I love to drive, so I would never buy a car that drives me.
Also think of what would happen if the technology crashed. Say if there were too many cars that your car was trying to interact with at the same time, like on the highway or in a big city, and your car's system crashes... This means that you are going to crash and if that's the case and we've moved away from the safety protocols and features of cars, then you're in more danger if you crash than you would be today.
Do you agree or disagree?
Subscribe to:
Posts (Atom)