Believe it or not there have been a total of 84 ads for the Apple iPhone produce by TBWA a top ad agency since 2007. But let's backtrack a little...
We've all seen the "Get a Mac" campaign starring Justin Long and John Hodgeman. You can watch all of them in the following youtube video: This campaign, which lasted four years and consisted of 66 videos, was "the best TV ad campaign of the last decade, and the best advertising comedy series ever," reports Tim Nudd in AdWeek in this article. Now there is a new TV ad extraordinaire coming to town, or rather hunkering down and setting up shop.
The iPhone ad campaign is entering its sixth year. The ads are cleverly designed to be mini product demonstrations of how new and upcoming features of the iPhone are going to work. Though the iPhone ad campaign may lack the charm that the "Get a Mac" campaign had, it is more varied and simply shows the audience what they're going to get from purchasing the phone.
Do you think that Apple's ad campaigns make their products sound better than they are? Or do you think that the iPhone is better than say the Droid and the Mac is better than a PC?
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