In Response to Daniel Oliveira

Advertisements in Schools
Was it acceptable for this school to accept the funding from these advertisements? Should advertisements that send children the wrong message even be allowed in schools in the first place?


Dan makes a really good point. Young children are VERY impressionable. Because of this I think that advertisements that could send children the wrong idea should not be present in schools. Schools are supposed to be a place that teach children, not advertise them unhealthy foods and drinks. These types of advertisements are teaching these children that those unhealthy items are perfectly okay to eat. Though they are in small amounts, but children would not know that unless they were told by someone they look up to and trust like a parent or teacher. But teacher's wouldn't necessarily tell their students this.
In the case of this particular school I think that the school should have looked for funding from other sources than they got their advertisements from. They could have gotten "Got Milk?" posters and other healthy food choices instead of junk foods. This way they would be getting their funding and also be teaching the children a valuable lesson.


What else could the school have done differently?

Insights to Social Media Marketing

An article on Alltop called 5 Insights From The Social Media Marketing Industry Report states that there are several conclusion that can be taken away from the Social Media Marketing Industry Report. I want to go more in depth into two of the conclusions:


1. Marketers are too focused on measurement and not focused enough on strategy. Marketers were asked which top 10 social media questions they wanted answered. The number 1 answer was about measurement, the number 6 answer was strategy. This hints toward the reason as to why so many businesses struggle with using social media. Essentially, if you focus on how to measure what you're doing without having a strategy as to why you are even doing it then you've just set yourself up to fail. Strategy should be behind all the hard work and effort put into social marketing, instead of in the hindsight of everything else.


2. The line between social and non-social marketing is misunderstood. Businesses should educate themselves on what exactly these two terms mean because something like a live question and answer webinar is more like social marketing than using twitter to send out blasts to people's news feeds. Social marketing is a systematic application of marketing along with other concept techniques used to achieve specific behavioral goals for a social good. Non-social marketing is used for goods other than social goods.


Why is it important that marketing strategies be utilized and the difference between marketing and social marketing be known?