An article on Alltop called 5 Insights From The Social Media Marketing Industry Report states that there are several conclusion that can be taken away from the Social Media Marketing Industry Report. I want to go more in depth into two of the conclusions:
1. Marketers are too focused on measurement and not focused enough on strategy. Marketers were asked which top 10 social media questions they wanted answered. The number 1 answer was about measurement, the number 6 answer was strategy. This hints toward the reason as to why so many businesses struggle with using social media. Essentially, if you focus on how to measure what you're doing without having a strategy as to why you are even doing it then you've just set yourself up to fail. Strategy should be behind all the hard work and effort put into social marketing, instead of in the hindsight of everything else.
2. The line between social and non-social marketing is misunderstood. Businesses should educate themselves on what exactly these two terms mean because something like a live question and answer webinar is more like social marketing than using twitter to send out blasts to people's news feeds. Social marketing is a systematic application of marketing along with other concept techniques used to achieve specific behavioral goals for a social good. Non-social marketing is used for goods other than social goods.
Why is it important that marketing strategies be utilized and the difference between marketing and social marketing be known?
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