Tide is teaming up with 32 NFL teams this coming Football season for $100 million plus.Once the campaign season rolls around, watch out for advertisements and the new Tide bottle featuring the NFL logo. Surprised? Don't be, a lot of teams use Tide to conquer their weekly laundry and there are other brands which do this too such as Head and Shoulders, Old Spice and Frebreze. It is said in this article: Procter & Gamble's Tide Looks to Clean Up With the National Football League that though the company is keeping secret of its marketing mix, that televisions ads will probably be a huge aspect of the campaign.
What do you think about this matter? What are the benefits of companies teaming up with athletics teams? Are there any disadvantages? Why spend so much money on a marketing mix?
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