John Smith
Should John Smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
John Smith should NOT sell the names because there are other options besides laying off employees to cut costs. Also, the poll did not necessarily ask if the poll takers were interested in buying the cars, only if they would want the car. Just because a person wants a new car doesn't mean that they are going to buy a new car or even if they plan to buy a new car it can still fall through and not happen.
I think that the America Marketing Association's Statement of Ethics does address this situation because it includes core values of honesty, responsibility, fairness, respect, transparency and citizenship. There could be many reasons why John Smith's business is not doing well, but selling people out is not the way to go about fixing his problems. Plus the $8000 will run out but if he ups his marketing or some other part of his business, then the money could start coming in more and will continue to rather than running out.
Are there any other factors which should play into Smith's decision to sell the names or not? ...Ethical or otherwise?
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