PlayStation Vita
Do you think it is risky to have such a high budget for a device that may not have all the features someone is looking for these days. Example - the Iphone can play video, talk, text, and play games.
In my opinion, the PS Vita isn't that much different from the other hand held gaming consoles out there today. Yes, it does have Wi-Fi and cameras on both sides, a touch screen, duel analog sticks, etc. but these aren't necessarily things that would sell the device. I can agree that it makes the device pretty cool, but the sole purpose of the device is really to be an on the go type of gaming console. So why the huge marketing budget? I think that either Sony either thinks this device NEEDS the extra advertising and marketing or Sony thinks the device will market itself and wants to reap the profits from advertising it to more people. It seems to be an extreme marketing budget, regardless especially because the target market is males in their 20's who are already going to be all over this type of product as it is. I don't think it's necessarily a risky move, I just think that the budget is way out of proportion to how much the device is literally going to market itself.
Why is Sony spending so much money on something that practically markets itself to the target market?
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