We've all seen advertising in movies, but I was thinking about it the other day and started wondering when it all started. Turns out, according to this youtube video, that it started back in 1919 in a silent film called The Garage, starring Roscoe "Fatty" Arbuckle. No, I am not kidding you. It first started with Red Crown Gasoline company paying to place their sign on the wall indicated in the video above (toward the beginning of the video).
Product placement or embedded marketing is where goods or services are placed into a context where ads do not usually exist like movies. The trends in advertisement are shifting more toward product placement in place of ads and commercials. Let's be honest... we're all sick of seeing a billion commercials during our favorite shows, often times the same commercials over and over again. So, now instead of commercials, companies are gearing toward product placement within the shows themselves where the product or service even are being used in the content of the video. But product placement doesn't stop there. It's even being used in video games and books! It's all explained here: on HowStuffWorks.com
Do you think that the shift in advertisements from actual ads and commercials to movies, TV shows, and even video games and books is a good change or a bad change? Why or why not?
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