As we all have probably figured out by now, MTV is no longer a music television channel, but more geared toward reality TV. You may have first noticed the switch when the popular show Total Request Live, better known as TRL, was cancelled in November of 2008 after ten years on the air. Now you can find shows like Real World, Jersey Shore and 16 and Pregnant featured on MTV. But why the change?
Simply put, music is no longer MTV's main priority. "The network -- known more for its scripted reality show programming these days than the music videos and industry it revolutionized" (read more here). MTV is trying to keep up with the times and today's millennial generation. So now, instead of entertaining it's viewers with music video after music video, MTV is focusing on entertaining the audience with reality tv and is embracing its diversity and letting it run wild. The good news is the VMAs are still aired on MTV today and let us dig into MTV's past a little bit.
With the change of entertainment also comes the new MTV logo and the end of an era for MTV. Originally the logo featured the M with "Music Television" underneath but has now reverted to just the M, which just happens to be the original logo Frank Olinsky had in mind back when MTV was born.Did MTV make a good switch in entertainment? How does their logo and new sense of diversity tie into the millennial generation?
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