Car Companies' getting a jump start on their Super Bowl Commercials...
For those companies fortunate enough to air an add during the Super Bowl, do you think that the creativity and "flashiness" or the actual message sent to viewers is most important? And are these commercials sometimes overkill or are they appropriate?
I think that both creativity and the message are pretty equally important. Super Bowl advertisements are known for their "flashiness," creativity and even their boldness which would make most people want to watch them just for entertainment, not for the actual message (especially because they are sometimes inappropriate and have somehow become okay for Super Bowl Sunday). So if the company makes their commercials entertaining AND still get their message through, resulting in people buying their product or service, then I think that the company has made a successful Super Bowl commercial. But if that isn't the case, then in my opinion, they would be wasting their time and money on a commercial that is just going to entertain its viewers and not provide any real results.
Why have inappropriate commercials become appropriate for Super Bowl Sunday?
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